Key contributions to Capital One auto products
Some of the most exciting projects I’ve worked on at Capital One!
Return Shopper Experience
UX Design
This project allows customers to seamlessly continue their car shopping from their previous search session. This feature resulted in:
22% of users are engaging with the recently viewed vehicles carousel
11% of users are engaging with the recently searched vehicle elements on the search bar
25% increase in users who return to a vehicle details page to submit a lead to the dealership, which shows intent to buy the car
Contact me to learn more!
Designs that help users start their search where they left off
Vehicle History
UX Design | Data Analytics
Vehicle history filters and search result card design
I redesigned the vehicle search result cards to include vehicle history information and added filters for more efficient searching. This feature resulted in:
30% increase in leads to dealers from those who use the vehicle history filters
8.28% usage of the vehicle history filters
5% increase in overall leads, which directly contributes to an annual lead value of $2.5M
2% increase in clicks on the vehicle card and
1% increase in users who pre-qualify
Contact me to learn more!
Media Carousel Improvements
UX Design | Consumer Research
This project improved the media carousel on the vehicle details page to allow for a more user-friendly interaction. I conducted multiple rounds of user research to determine and prioritize features needed for a media carousel. This feature resulted in a 5% increase of overall engagement of the vehicle details page
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Updated media carousel design
Please contact me or view my resume to learn more about my work at Capital One as it is under an NDA!